We love Scandinavian fashion. It's not over the top. It's modern and stylish. It takes a simple concept and owns that thought without distraction. When the Scandinavian look translates to rug fashion, you'll end up with a very beautiful and functional design.
Rug Culture has captured that trending essence and transformed it into the Skandinavian range and we're super impressed by it!
At the heart of Scandinavian design is practicality. This is why a flexible rug type was chosen for the Skandinavian rug range. These rugs are fully reversible, suitable for a wide range of locations both indoor and outdoor, and come in a range of colours that are able to blend with a range of settings quite easily. In Scandinavia, you won't see women trotting along in high heels as much as you would elsewhere. You'll instead find a sea of brightly coloured sport shoes. This is the practicality reflected in Scandinavian design.
Natural texture is hot in Scandinavia. Have a look through fashion magazine models showing off the Scandinavian style and you'll see that the models will rarely have perfectly straightened hair, and instead have something more akin to the textured style they're wearing.
Natural beauty is at the heart of Scandinavian design. A young trend, not bound by tradition and with a really exciting future ahead of it!
We hope you enjoy this new rug collection that captures the essence of Scandinavian fashion remarkably well.